IGNITE COO
Fractional COO | For Law Firms

You built the firm.
Now let's build the machine that runs it.

Ignite COO is a fractional Chief Operating Officer practice built specifically for law firm owners — installing the operational systems, executive rhythm, and accountability infrastructure that lets managing partners actually run the firm instead of being run by it.

Book a Free Pulse Call See How I Work
The Problem

Most managing partners don't fail because they lack vision.

They get stuck in the owner trap — every intake decision, every hiring call, every operational question routes through them. The firm grows. The chaos grows faster. The partner ends up doing $400-an-hour work and $25-an-hour work in the same afternoon.

That's the gap I close.

I install the operational infrastructure — FLOW, EOS, intake systems, sales scripts, KPI dashboards, leadership cadence, hiring and accountability frameworks — that lets the firm operate without the managing partner being the bottleneck.

Real fractional COO work. Not coaching. Not strategy decks. The hard operational work that compounds.

How I Engage

Three ways to work together.

Different stages of growth call for different shapes of operational support. We'll match the engagement to your situation on the Pulse Call.

Tier 0 • One-Time

Ignite Assessment

Six-week operational deep-dive with written diagnostic and 60-day roadmap.

Best for:

Owners who want COO-level insight without the ongoing commitment — or a structured starting point before a longer engagement.

  • Comprehensive operational intake across 11 domains
  • Document and systems review
  • Stakeholder interviews with leadership team
  • Written 25-30 page findings report
  • Prioritized 60-day roadmap with success metrics
  • Findings presentation
Fixed fee. Investment discussed on the Pulse Call.
Most Common
Tier 1 • Project-Based

Single-Project Implementation

Focused execution on one workstream, typically 3–6 months.

Best for:

Owners who know what's broken and want it fixed — intake redesign, software migration, hiring infrastructure, SOP build, EOS implementation.

  • Defined scope and success metrics upfront
  • Approximately one day per week working with the firm
  • Weekly progress reviews with managing partner
  • Monthly written progress reports
  • Direct accountability for project delivery
  • SOP and documentation handoff at close
Monthly retainer. Length scoped to project.
Tier 2 • Ongoing

Operational COO Seat

Ongoing fractional COO function for firms that need executive operational leadership.

Best for:

Firms where operational complexity warrants ongoing executive attention — without the cost of a full-time hire.

  • Approximately two days per week working with the firm
  • Six-month minimum engagement
  • Member of leadership team — attends L10 and strategic meetings
  • Direct oversight of operational initiatives
  • Hiring, performance management, and team development
  • Monthly executive-level operational reporting
  • Quarterly strategic planning support
Monthly retainer. Six-month minimum.
Michael T. Brown, Founder of Ignite COO
About Michael

The operator behind Ignite COO.

I'm Michael T. Brown — founder of Ignite COO and the operator running every engagement. Twenty-plus years of operations leadership across professional services, healthcare, and the U.S. military.

I previously served as Chief Operating Officer at Silverman Law Office in Helena, Montana, where I applied the disciplines I've spent two decades building — military-grade operational rigor, EOS and FLOW implementation, intake redesign, SOPs, and the leadership rhythm that lets a firm operate without the managing partner being the bottleneck.

After Silverman, I founded and built a successful healthcare company from zero through operational profitability. That founder experience is what distinguishes me from most fractional executives. I've actually carried the weight of running a real business — meeting payroll, hiring through growth, making hard calls when the buck stops with you.

And before any of that, ten years in the U.S. Army as a Ranger — Platoon Sergeant and Ranger Instructor. The operating discipline underneath everything I do came from there.

Owner-Operator
Founder, healthcare company
Operational Leadership
COO, Silverman Law Office
Discipline
U.S. Army Ranger, 10 years
How It Works

From first conversation to operational impact.

01

Pulse Call

A free 45-minute operational diagnostic conversation. I listen, name what I'm seeing, and recommend the right starting point. No pitch.

02

Proposal

Within 48 hours, you receive a written proposal scoped to your situation. Specific deliverables, timeline, investment, and success metrics.

03

Kickoff

Once signed, we kickoff within 14 days. Comprehensive intake questionnaire and document review replace weeks of discovery interviews.

04

The Work

Operational change implemented with accountability. Weekly progress, monthly written reporting, measurable outcomes throughout.

Book a Pulse Call

A 45-minute conversation. No pitch. No obligation.

The Pulse Call is how every engagement starts. I'll ask diagnostic questions about your firm, name what I'm hearing, and recommend the right starting point — whether that's an Ignite Assessment, a focused project, or no engagement at all.

Direct contact

Request a Pulse Call

Fill out the form below. I'll reply within one business day with three windows for the conversation.

I'll reply within one business day.